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After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry


This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...





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FLORIM CERAMICHE SPA: On the road to Industry 4.0: advanced planning & finite capacity scheduling


Florim Ceramiche SpA has been worldly recognised as a leader in ceramics industry for more than 50 years, thanks to its committment to research, innovation and social responsibility. Florim business style can be summa...