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After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry


This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...




Book Detail



Transportation: A Global Supply Chain Perspective



Publisher: Cengage Learning
Author: Coyle, John J. ; Novack, Robert A. ; Gibson, Brian
Info: 2015, Hardcover, 528 p.

Equips you with an understanding of what is arguably the most critical - and complex - component of global supply chains. This title explains the fundamental role and importance of transportation in companies and in society, as well as the complex environment in which transportation service is delivered.

 

 

 




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 Other books of CENGAGE LEARNING:


2015


 
Principles of Supply Chain Management: A Balanced Approach
 

 
Purchasing and Supply Chain Management
 


2014


 
Administración De La Cadena De Suministro - 9ª Edición
 







Tudor Rose International increases productivity through integrated SCM platform ASSIST4


Tudor Rose International is Europe’s leading export market management company specialising in building brands around the world. In business for nearly 30 years, the innovative company mastered an ambitious IT moder...