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After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry


This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...



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HOYER: Future-Proofs System for Managing Intermodal Rail, Road, and Sea Transport to Meet High Growth Potential


HOYER is an independent family enterprise that dates back to 1946, and which has become one of the world’s leading bulk-logistics providers, offering comprehensive transport services and complex logistics soluti...