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After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry


This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...



 

Glossary > L > Logistics  

 

Logistics


Source: Procurement Glossary
Author: Paul Rogers
Institute: CIPS - UK

Courtesy of


 

Logistics is the management of the flow of goods between their origin and the point of use.  Logistics includes the transportation, storage, warehousing, handling, packaging and security of goods.  Logistics is usually described as having a narrower scope than supply chain management as the focus is primarily on the flow of goods and the integration of processes; in particular, the sharing of information is not as central to logistics as to supply chain management.  See also Logistics, Inbound and Logistics, Outbound.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 





Tudor Rose International increases productivity through integrated SCM platform ASSIST4


Tudor Rose International is Europe’s leading export market management company specialising in building brands around the world. In business for nearly 30 years, the innovative company mastered an ambitious IT moder...