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After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry


This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...



 

Topics > English > Inbound Logistics  

Inbound Logistics

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Enthusiasm for the opportunities of digitalization is nothing new in the logistics industry. But it’s not easy to find a consensus on what digitalization means...


Benefits of Supply Chain Sustainability initiatives include the ability to cost-effectively plan distribution routes with suppliers and customers; maximize capacity and move full...


Supply chain management is the fine art of getting an unmanageable variety of numerous process steps into a structured sequence which has one goal: to provide customers with the...


A focus of future requirements to logistics and supply chain managers is reliable, secure and costconscious management of logistics chains with growing complexity. IT is a very...


Erik van Dort, Vice President, Supply Chain Management at Capgemini Consulting, and Johannes Giloth, Head of Supply Chain & Logistics at Nokia Siemens Networks, co-authored a...


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FLORIM CERAMICHE SPA: On the road to Industry 4.0: advanced planning & finite capacity scheduling


Florim Ceramiche SpA has been worldly recognised as a leader in ceramics industry for more than 50 years, thanks to its committment to research, innovation and social responsibility. Florim business style can be summa...