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After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry


This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...



 

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Pallet

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Order tracking, the new priority for online merchants
Although they can’t receive their orders instantaneously, consumers still expect immediate...





Tudor Rose International increases productivity through integrated SCM platform ASSIST4


Tudor Rose International is Europe’s leading export market management company specialising in building brands around the world. In business for nearly 30 years, the innovative company mastered an ambitious IT moder...