Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis

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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis

Publisher: Springer
Author: Aust, Gerhard
Info: 2014, Hardcover, 149 p.

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Chemicals & Pharmaceuticals Maximum safety and reliability and reducing the costs for our customers at the same time: we are able to offer the chemical industry an extensive range of chemical logistics services that hardly any other logistics specialist can match. It is our goal to harmonise our services with your specifications in s... Demand Management	The Challenges in Global Supply Chain Management To say that 2020 brought record global supply chain challenges would be a gross understatement. With COVID-19, trade wars, weather events, port congestion, and other significant upheavals, many companies saw more disr...

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