Deselect Platform Choice
 
Australia
Belgium
China
France
Germany
Greece
India
Ireland
Italy
Kuwait
Luxembourg
Netherlands
New Zealand
Portugal
Spain
Sweden
Switzerland
United Arab Emirates
United Kingdom
United States
Demand & Supply Chain Management Evolution


Book Detail



Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis



Publisher: Routledge
Author: Ivan Russo (Author),‎ Ilenia Confente (Author)
Info: 2017, 144 pages

                                                         
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties―particularly suppliers, manufacturers, retailers, dealers, customers―involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature.

Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon.

This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

 

 

 

 




More Info
(external link)
  
 


 Other books of ROUTLEDGE:


2014


 
Agricultural Supply Chains and the Challenge of Price Risk
 

 
Supply Chain Strategies: Demand Driven and Customer Focused
 

 
Purchasing and Supply Chain Management: A Sustainability Perspective
 


2013


 
Supply Chain Strategies: Demand Driven and Customer Focused
 







 
           Circular Economy     Industry 4.0     Blockchain 

     Internet of Things     Omni Channel 


Join us on




Last update 4 Apr 2018
March PMI indicates strongest manufacturing growth for three years
   Source: Markit US Manufacturing PMI   -  IHS Markit
United States 


News & Trends
 

Fashion

Today’s omni-channel marketplace means competition is increasing, consumers are demanding more relevant products, inventory lifecycles are shorter and fulfillment is incredibly complex. Business conditions are constantly changing, which means you need the flexibility to adapt quickly and continu...


MADEL - Roadmap to Industry 4.0: Planning & Scheduling in the personal & home care industry

Established in 1977 Madel Spa, is a leading Italian manufacturing company specialized in products for home & personal care. Madel’s mission is the capability to create high-quality and environmentally sustai...


Education
 
 1 
May
2018
Transportation and Distribution Planning
     Atlanta
15
May
2018
Introduction to Plan for Every Part (PFEP) and Inventory Sizing
     Georgia Tech Global Learning Center
16
May
2018
Inventory Planning and Management
     Atlanta
16
May
2018
Tactical Decision Making in Inventory and Supply Chain Management
     Georgia Tech Global Learning Center
17
May
2018
Plan for Every Part (PFEP) and Inventory Layout
     Georgia Tech Global Learning Center

Local & Regional Agenda
 


Resources
 
Tudor Rose International increases productivity through integrated SCM platform ASSIST4

Tudor Rose International is Europe’s leading export market management company specialising in building brands around the world. In business for nearly 30 years, the innovative company mastered an ambitious IT mo...

The Agility Agenda for Procurement

This year, Ardent Partners explores a key characteristic that separates best-in-class procurement teams from all others – agility.While the 318 procurement and finance pros who were surveyed continue to focus on sa...


International Agenda