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Demand & Supply Chain Management Evolution


     
Case Study Detail
Language: English

FENDER MUSICAL INSTRUMENTS

 
 
 

Company:

 Fender Musical Instruments

Sector:  Consumer Goods
Tag:  
 
 


Company
Fender is the world's leading guitar manufacturer, and its name has become synonymous with all things rock 'n' roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution.

Problem
Fender needed to improve forecast accuracy, gain better control of inventory, minimize capacity constraints and synchronize supply flow.

Solution
Fender implemented Logility Voyager Solutions™ and achieved true visibility of supply and demand requirements, improved forecast accuracy, boosted service levels by 50% and doubled finished goods inventory turns.

 

 





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