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Demand & Supply Chain Management Evolution


     
Case Study Detail
Language: English

COUPANG: Coupang Delivers 24-Hour Online Shopping Convenience, Increases Customer Satisfaction, and Reduces Maintenance Costs

 
 
 

Company:

 Coupang

Sector:  eCommerce
Tag:  Retail
 Planning & Scheduling
 e-commerce


Coupang is one of Korea’s leading e-commerce companies. The company started out selling discounted services, such as restaurant vouchers and spa treatments, and later expanded to offering travel packages, fresh food, and diverse merchandise, such as high-end electronics, used cars, and fashion items. Founded in 2010, Coupang has grown rapidly and now attracts more than 12 million shoppers to its online marketplace each month. It launched its iPhone and Android apps in 2011, and the mobile channel now accounts for more than half the company’s revenue and 70% of its web traffic. Coupang prides itself on strong customer care and its speedy service, including free two-day delivery and a customer service center open every day of the year. The company is included in Business Insider’s 2012 top-100 list of the world’s most valuable private technology companies.

Challenges
- Ensure high availability for the business-critical online ordering application to minimize scheduled system downtime for monthly database checks and updates and to guarantee 24/7 online shopping service for increased customer confidence
- Enable efficient and stable data backups and monitor potential problems in real time, such as queries and replication delays, to ensure system reliability and reduce maintenance costs
- Allow IT staff to freely make changes to the database and update the application without system downtime, improving IT team productivity
- Meet performance and scalability requirements to support a massive increase in data traffic on the online shopping network

 





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