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Demand & Supply Chain Management Evolution


     
Case Study Detail
Language: English

MASSIMO ZANETTI BEVERAGE USA: Massimo Zanetti Beverage USA Improves Supply Chain Visibility and Efficiency—Increases Sales Forecast Accuracy by 20%

 
 
 

Company:

 Massimo Zanetti Beverage USA

Sector:  Food & Beverage
Tag:  Supply Chain Visibility
 Supply Chain Efficiency
 Inventory Optimization


Massimo Zanetti Beverage USA is among the nation’s largest coffee roasters, with nationally recognized retail brands, including Chock full o’Nuts, Hills Bros., Segafredo Zanetti, MJB, and Chase & Sanborn. With its US headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private-label coffee, tea, and drink mixes for customers in retail and food service channels throughout North America and around the world. In addition, Massimo Zanetti Beverage USA franchises Chock full o’Nuts Coffee Shops and Segafredo Zanetti Espresso Cafés. Massimo Zanetti Beverage USA is part of the Massimo Zanetti Beverage Group, the world’s largest, privately owned coffee group that includes nearly 50 companies operating in approximately 100 countries.

Challenges
- Provide better distribution lifecycle visibility and control and improve demand planning, which is imperative for a large coffee manufacturer and distributor selling through retail and food-service channels
- Minimize excess coffee inventory and ensure more efficient trade-spend management
- Consolidate processes critical to the company’s consumer-packaged-goods business to reduce the cost of maintaining and hosting more than 50 pieces of standalone software
- Streamline operations to enhance financial performance

 

 





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