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Language: English

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry


Consumer Goods Responsive Supply Chain

The focus of this Responsive Supply Chain benchmark report is on the market events that impact demand. There are six key market event categories:
- Rapid changes in customer affinity
- Sudden natural disasters
- Unforeseen contamination and disease
- New product innovation
- Changing economic forces
- Expanding international markets

These events cannot be controlled but can be effectively managed if the right processes and technologies are in place.


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