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Language: English
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![]() Winning the Inventory Battle in Consumer Electronics
In the consumer electronics industry, product shelf lives are short and, according to Gartner, the greatest margin occurs during a successful product launch. So it’s not surprising that consumer electronics SKUs are proliferating, as are the channels, customers and locations through which these products must be distributed. But 50% of new product introductions fail to achieve success and almost half of those failures are due to initial misreads of market expectations. Why? From a supply chain standpoint the battle for profitability turns largely on two key disciplines: accurate demand planning process and effective multi-echelon inventory optimization.
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