Since the crash of the Great Recession, the automotive industry has been steadily recovering in North America and Europe while continuing to see double-digit growth in China. This has fostered a new focus on growth and profitability across the industry. At the same time, the rise of consumerism and personalization is forcing automotive companies to offer a wider array of new models and options at a faster pace than ever before. There is also increased consumer pressure for safe, environmentally friendly and connected vehicles. All of this is adding complexity to the entire automotive ecosystem. To grow profitably in this environment, original equipment manufacturers (OEMs) and their suppliers must increase the speed and precision with which they are able to deliver vehicles customized to consumer choices.