Chief Supply Chain Officer (CSCO) Insights, SCDigest's research arm, undertook a major survey of consumer goods manufacturers and retailers to better understand how they perceived opportunities for a more “shelf-connected” supply chain, and what, if any, actions they were taking to get there. In total, about 250 usable responses were received, including those from a number of well-known manufacturers and retailers. Certainly, both groups see significant opportunity through better connection to the shelf. Read how.