Grocers, like all retailers, understand that the store is in serious need of overhaul. The way customers shop today has fundamentally changed, and even though the customer is far more likely to engage online and mobile technologies during her path to purchase a new outfit or television than she is for her vegetables and quinoa, the smarter grocery retailer knows that disruption is coming: and soon.Still, overall, grocery retailers' perception of the way in-store technologies can help them get ahead of the curve is vastly different than retailers selling soft or hard goods. Put simply, they still live in a different world, and even their understanding is in need of some finetuning.