A new survey from JDA Software & KPMG LLP (KPMG) conducted by Incisiv, shows what drives and impedes investment into the digital supply chain. Keeping up with customer expectations is driving retailer investment, while agility and innovation is driving manufacturer investment in the supply chain.

Retailers view cognitive analytics as the most disruptive innovative technology followed closely by Internet of Things (IoT) and retailers are held back by commitment to a clear integrated strategy. However, manufacturers view blockchain as the most disruptive innovative technologies and it is the execution structure and change management capabilities that holds them back.