The purpose of this paper is to investigate the interface between product design and the supply chain and to develop a roadmap to the design centric business through better management of this interface. The research shows that successful companies will be those which seek to extend and develop the contribution of design into all aspects of their business. The roadmap to a design centric business enables firms to better position product design within their business processes and helps facilitate better integration between product design and the supply chain.

International Journal of Physical Distribution and Logistics Management, Vol. 39, No. 3/4, 2009
Autori: Alessandro Creazza, Omera Khan