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JDA Survey Finds Understanding Consumer Behavior Is the Missing Link in Manufacturers' and Retailers' Path to Omni-channel Success

The JDA Voice of the Category Manager Survey reveals that investing in big data and predictive analytics is of strategic and competitive significance for category management professionals in the next five years


In today’s highly competitive, omni-channel market, companies are realizing the path to success hinges on their ability to understand consumer behavior. Retailers and manufacturers can unlock significant competitive advantage by leveraging consumer insights to make category decisions and create localized merchandising assortments. The JDA Voice of the Category Manager survey, conducted by JDA Software Group, Inc., reveals findings from nearly 100 professionals responsible for category management and merchandising activity in North America. The report revealed that most companies lack the ability to mine and leverage important customer data, and are therefore failing to meet evolving shopping demands. As such, respondents indicated that their number one investment priority in the next five years is big data and predictive analytics (41 percent), followed by investment in customer-driven data science (37 percent).

“The fact that manufacturers and retailers plan to prioritize investment in big data and predictive analytics over the next five years is a true testament to the transformational impact that the modern shopper is having on these sectors,” said Todd McCourtie, senior director, solution strategy at JDA. “Companies are realizing that the path to success in today’s omni-channel market is to analyze and react to consumers’ preferences and behaviors; ultimately truly understanding how, why, and in which manner they wish to shop. Data-driven technologies can help companies make more informed localized merchandising decisions that, in turn, enhance the shopping experience for the customer an


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08 Nov 2017
SCOR - How to quickly increase your Supply Chain's Performance
 

In order to be effective and to ensure growth within an increasingly turbulent and challenging market, an organisation’s Business Strategy requires an effective Supply Chain Strategy. In 2006 APICS, the largest Supply Chain Management association in the world, launched the CSCP (Certified Supp

 
Daniele Meldolesi, Partner
Advance Operations Management School

07 Nov 2017
Re-writing priorities to incorporate modern supply chain evolution
 

  When analyst reports and trade articles encourage you to begin the digital transformation of your supply chain, do you shove the ideas away in your mental “Maybe next year…” file of low priority tactics? “We have plenty of time. It won’t hurt to wait a year,&

 
Infor
Infor

07 Nov 2017
Collaboration in supply chain management is key
 

When scrolling through my news feed Friday, I found this article from SCN: “Collaboration Key in Creating Competitive Advantages Through Supply Chains“. The article describes research recently published by the University of Tennessee, Knoxville’s Global Supply Chain Institute.&n

 
John Westerveld
Kinaxis

07 Nov 2017
EU businesses say goodbye to UK suppliers as Brexit bites into key relationships
 

Nearly two-thirds (63%) of EU businesses expect to move their supply chain out of the UK Two-fifths (40%) of UK businesses are looking to replace their EU suppliers 25% of large UK businesses* have spent over £100,000 preparing their supply chains for Brexit Nearly two-thirds (63%)

 
CIPS
CIPS

03 Nov 2017
How can you construct a more robust forecast?
 

  Businesses in the building trade typically rely on a global network of suppliers to satisfy the needs of their customers. Consequently, lengthy lead times of up to several months are the norm for businesses in this sector. As a result, suppliers and distributors of building materia

 
Slimstock
Slimstock


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Last update 1 Dec 2017
November PMI signals robust manufacturing growth
   Source: Markit US Manufacturing PMI   -  IHS Markit
United States 

News & Trends
 

Retail

The retail sector is always on the move. Whether this involves shopping centres, shops in inner city locations or at airports – trends change very quickly and the goods change just as rapidly too. To keep up with these developments, highly complex and process driven supply chains are needed. With our...


Flexible fulfillment is more than a 2-hour delivery window

When it comes to retail delivery options, customers usually only have a few options to choose from: fast, cheap, or free. And with each of these options comes a different, but broad, scope of service. Fast service com...


Education
 
19
Feb
2018
Advanced Warehouse Management and Inventory Control
     Miami
19
Feb
2018
Supply Chains: Purchase and Suppliers Management
     New York
 5 
Mar
2018
Logistics and Transportation Techniques
     Miami
 5 
Mar
2018
Fleet Planning and Management
     New York
 2 
Apr
2018
Purchasing Techniques, Negotiation and Cost Reduction
     Miami

Local & Regional Agenda
 


Resources
 
Tudor Rose International increases productivity through integrated SCM platform ASSIST4

Tudor Rose International is Europe’s leading export market management company specialising in building brands around the world. In business for nearly 30 years, the innovative company mastered an ambitious IT mo...

Reshaping The Interface Between Marketing And Operations In Globalizing Furniture Supply Chains

Over the past few decades, international fragmentation of production and offshore outsourcing have remarkably altered the organization of Western supply chains. Particularly in low-tech, manufacturing sectors, the fast s...


International Agenda