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Forecasting and demand management for new events using machine-learning algorithm

Football - demand planning and forecastingWhat does a machine-learning (ML) algorithm have to do with the Super Bowl?

When it comes to forecasting and demand management, a lot.

Consider this: According to the National Retail Federation, approximately 189 million people watched Super Bowl LI, and viewers spent an average of $82.19 on electronics, apparel and food specifically for the game, up from $77.88 compared to the previous year.

For events like the Super Bowl, retail demand planners create forecasts using data from a variety of sources to adjust product demand profiles in anticipation of which product, or group of products might be in demand the most.

This is a daunting task when one considers the variety of products available to football fans – from cheeseheads to cheezies and everything in between. In the past, only about one brand in 50 was able to precisely adjust their football-frenzy driven supply chain to meet demand during the short two-week window between the conference championship games and the Super Bowl.

The ability to forecast the uplift in demand reliably to guarantee consumer product availability and to evaluate the economic returns on the promotions has largely been a dark art. Without improved technology, very few companies can plan effectively in a promotion-heavy environment to help people jump on the Tom Brady bandwagon with an authentic Patriots jersey.

That’


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16 Nov 2017
La 10e Enquête Consommateurs de Zebra Révèle que la Moitié des Millennials s’Estime Mieux Informée que les Vendeurs en Magasin
 

Les deux tiers des clients veulent être livrés le jour même ou le lendemain de leur achat, soulignant ainsi le niveau d’attente accru des consommateurs. L’enquête révèle que si encore 44 % des consommateurs interrogés sont peu satisfaits d

 
Zebra Technologies
Zebra Technologies

24 Oct 2017
Offre et demande : l’histoire très ancienne de la chaîne logistique prend un nouveau tournant
 

Par Stacie Immesberger, directrice de la gestion des produits et exécution de la chaîne logistique chez Infor On évoque souvent des constants changements qui ont bousculé la chaîne logistique ces dernières décennies, accusant la transformation digita

 
Infor
Infor

25 Sep 2017
Créer une culture d’entreprise pour soutenir la transformation digitale
 

Dans cette série d’articles, nous mettons en exergue comment les distributeurs peuvent favoriser une culture d’entreprise tournée vers le digital ainsi que les technologies modernes qui soutiennent cette nouvelle forme de commerce.   Partie 1 Surmonter les obsta

 
Infor
Infor

16 Sep 2017
5 façons d’optimiser vos coûts de stockage grâce à des outils à commande vocale
 

60 à 70 % des coûts liés à toutes les activités qui se déroulent dans un entrepôt sont attribués à l’exécution des commandes. Vous pouvez considérablement réduire ces coûts en optant pour un système

 
INFOR
INFOR

12 Sep 2017
La Moitié des Fabricants dans le Monde Adoptera des Technologies Mobiles d’ici à 2022
 

Cette étude internationale fait notamment apparaître que les fabricants adoptent l’Internet industriel des objets (IIoT) pour améliorer la visibilité et la qualité de leurs opérations. Les effets combinés de la mondialisation, d’une conc

 
Zebra Technologies
Zebra Technologies


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Last update 1 Dec 2017
November PMI signals robust manufacturing growth
   Source: Markit US Manufacturing PMI ™  -  IHS Markit
United States 

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Education
 
23
Jan
2018
Supply Chain Project Management: Fundamentals
     Georgia Tech Savannah Campus
30
Jan
2018
Supply Chain Project Management: Vendor Selection & Management
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 6 
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Supply Chain Project Management: Effectively Managing Transformation Projects
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14
Feb
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Lean Inbound Logistics (Savannah, GA)
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21
Mar
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Material Handling 101: Fundamentals, Analysis and Selection
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Local & Regional Agenda
 


Resources
 
Erema: Gaining a competitive edge through preferential exports

Erema, an Austrian manufacturer of recycling systems, uses AEB software to accelerate the proper classification of its components, manage supplier’s declarations, and ensure compliance in its exports. Erema ship...

Sharing Supply Chain Data in the Digital Era

Companies can use a digital marketplace to transform supply chain dynamics within their own units.Effectively managing and coordinating supply chains will increasingly require new approaches to data transparency and coll...


International Agenda