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Magasin

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Stressé par le grand rush de Noël ? Angoissé par la cohue en magasins ou anxieux de ne pas être livré par l’e-commerçant avant le jour J...


Alors que la période des vœux touche à sa fin, Christophe Kühner, responsable de la gamme Generix Collaborative Customer chez Generix Group, fait le bilan...


Pour faire converger magasin physique et magasin virtuel de nombreuses enseignes ont fait le choix du web-to-store : c’est-à-dire engager le client en amont du parcours...


Résultats de l’étude Ifop/Get it’lab «Soldes d’été»

- Au cours des douze derniers mois, 68% des Français...


La force des objets connectés est de générer de l’information et de la rendre accessible en temps réel. Cet atout peut être...



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